Source: Twitch Advertising Attitudes Survey. Twitch Research Power Group (RPG) & Maru/Blue. Fielded March 3 to March 9 2021. US and Canada data, demographically representative of general market adults 18+ in North America. Among those who recall seeing a video ad or sponsored video in the last 3 months. Twitch viewers 18-34 vs. general market consumers 18-34. Twitch N = 737, general market N = 290.